Minutes from September 13, 2019

  • We have to find people where they are, and get them to where we want them to be
    • The Sales Pitch
      • What is Innovate Trent?
      • How would it benefit me?
      • How can I be a part of what you’re doing?
  • Get them on our Discord; get them in our meetings (our end goal)

  • Create a solid foundation (be able to tell people who don’t know us what we’re doing and all about)
    • Tried to do stuff last year, but we didn’t have a foundation yet
  • We need people working on things (labour is our best resource at this point)
    • Bridging some gaps between us and investors is our next goal
    • Funnelling people to Innovation Cluster could be a great goal (Innovate Trent => Innovation Cluster)
  • We need to make this fun
    • Incentives for member retention (piece-by-piece incentives, not just a big picture at the end)
  • The idea of teams (competition teams)
    • Competition teams will be similar to houses in Harry Potter or armies in Ender’s Game
    • What we want to do is get people to join a team
    • Every team will be a separate unit
    • These teams will compete in different events (first one is “sell this pen”)
      • Two weeks to create the most-ridiculous marketing campaign for a stupid pen
      • Doesn’t have to be a video (can be a skit, music, etc. - everybody can be a part of it)
  • We also need specialized teams
    • Marketing team
      • For us (to get more people in Innovate Trent)
      • For people that don’t have many skills in marketing to be able to come to us for that
    • Web development teams
      • For people that don’t have experience with that but would like websites regardless
    • People can join one of these if they would like
    • Smaller-size teams
  • We want to always have a plan, something we can always be working on

  • Gameifying the process
    • Badges (displayed on the team section of our website, possibly)
    • Obtaining prestige
    • Perhaps the teams with the most badges get first “dibs” when someone new has a project they want done
    • Maybe convert to “points” where teams could auction them off to get contracts
    • Perhaps take the gameification a bit further (book Wenjack, turn it into some sort of a showcase of the best ideas)
  • Voting system
    • Teams can’t vote for their own team’s projects
    • Live vote in Wenjack at the end of the year (maybe with iClickers or something like that but open-source)
  • TYES Pitch Competition could “tye” into (quite literally) our projects

  • Sell this pen teams
    • Red
    • Green
    • Blue
    • Within two weeks it’d be nice to get the branding for the teams down pat
    • Random teams would be nice, but it is essential that the teams be balanced since competitions could be on many different disciplines
    • Not too big, but big enough to have some team spirit
    • Having a larger, more diverse team is a bonus
    • These teams could be smaller sub-groups of particular knowledge and expertise inside them
  • Once the teams are up and running, teams can be self-selected (once we know who everyone is)
    • Being able to make that choice enriches the experience, and also works as an incentive (when people join my team, I feel good)
  • The last thing people want to do is not know what they’re doing
    • Eliminate the points of confusion, make the early decisions for them
    • Often, if people are indecisive, they will give up/not make a decision
    • Choice can be given afterwards, once everyone knows what’s up
  • Possibly set up informal meetings (10-12 Fridays bi-weekly this semester is just for official meetings)
    • Minutes will be taken from the formal meeting, but any team can schedule their own meetings whenever
    • Make private sub-channels/roles on Discord for teams to communicate on their own
    • For now, we’re working with what we have
  • We are sorta the yang to TYES’ ying
    • They are more established/have more connections
    • We are more of the applied/practical side of things; they are more of the instructional/learning/theoretical side of things
  • Inter-team meetings are important
    • Having specialized sub-teams meet together (like marketing/web-dev/business, etc) would be ideal
  • Innovate Trent is two-focused
    • Devlopment Side: Personal development, skills/experience/networking/ideas
    • Fun Side: Projects, working together on things
  • The ideas you get from Innovate Trent can

  • It would be cool to have each team have its own mini-website off ours

  • Specialization (a bit later)
    • Innovate Channels (any student/group/club - even if they aren’t part of Innovate Trent - can create their own showcase on our website); we’ll help you set it up
    • Kinda like a Craiglist but for Trent
  • Workshops/projects just for the subgroup (website dev, marketing)
    • Very easily can open up these up to everyone else
    • Possibly run a couple sessions twice (one for internal, one for everybody else)
    • Great for marketing our club
    • Workshops could potentially start ASAP, channels could come right after but the people who want to be involved in the channels could be involved right now
  • Network with EC Hacks (we could be a practice for that)

  • If we plan this out well, we can grow
    • We already have some expertise
    • We need a solid gameplan going forward
  • Work more on our Discord server (make more channels, make it look more official, etc.)
    • Make a promo channel
  • Perhaps we could postpone the “Sell this Pen” event until everybody’s ready (keep planning in the mean time)

  • We could have multi-disciplinary, simultaneous events/competitions

  • The real challenge will be to get people from other discplines involved

  • How to get the environmental science students
    • Make and tune a mandate (we have a first draft right now, but we need to have an elevator pitch - 15-30 seconds to get all the information - “big hook with a lot of bait”)
    • Do it in as few words as possible
    • Make the mandate broad enough; get someone who can speak the language of the people we want to attract
    • Make the mandate vanilla - applicable to anybody
  • International Project Management Day (Project Management Paper Competition) and similar oppurtunities exist
    • Find a project that’s failed; make a paper on why it failed
    • If we broaden the base, we have a much greater chance of being able to take advantage of one of these
  • Kanboard

  • Have some sort of challenge to each get one person to come out to the next meeting
    • Bring people to the website/Discord first
  • Have a list of people like mentors/advisors that we can call upon
    • Get departmental connections later on
    • Do an experiment with environmental science right now
    • Make an arrangement with every department/club to take the road-show out to different departments
    • On our website, show our connections to different organizations
    • Maybe get the chancillor on board
    • Get introduced to people from the Innovation Cluster
  • Get keywords (skills development, networking, real-world applications and chances for learning in real life)
    • Take those keywords and string them together in a customized way
    • “Always be closing” - Alec Baldwin
    • Get more people in here so we can practice our pitches
  • TYES pitch competitions
    • Work with them and the teams working on pitches
    • They have week-long challenges
    • They have the “Great Canadian Sales Competition” as one of their sponsors